As a photographer sometimes you duties include being a graphic designer or working with a writer and graphic designer, like Sheila Fine at Encyclopedia Britannica. She was the writer for Know Magazine, a magazine that showcased important people at Britannica. Their office was right down the street from my loft / studio at Wacker Dr. & Lake Street, right in downtown Chicago. It was always challenging and insightful to learn from people who had been working at these jobs for years. I also expressed my ideas that I had learned from working with other advertising agencies, and other clients. Sheila Fine called me up and told me that she had an interesting project she wanted me to do. I went over and she discussed the Britannica Award that she wanted me to photograph for their employee magazine, KNOW MAGAZINE. We discussed different ideas. I told her we should keep it simple, and I told her I would shoot it on a black background. I photographed the medal on a black fabric background to create a little texture in the background, because I new the Medal would have to be raised slightly to get the effect I wanted. Black paper would have been to shinny for the lighting I was using. I photographed the Medal using my 8” x 10” Deardoff camera, and 8” X 10” Kodak Ektachrome film E-6. The film was processed by Ross-Ehlert Photo Lab in Chicago, normal process time was 2 hours. When the film was ready I checked it, and headed over to the client with my 8'“ x 10” light box and transparencies. The client loved the image, and she gave me a photo credit. Cover by Don Sala Photography. Its always so thrilling to know your work was appreciated by your peers. To think your image and name would be distributed around the globe at other Britannica offices is pretty cool.

Thanks again, Sheila Fine!

I always wanted to give my clients the best I could offer.